Privacy and Cookie Policy

Purpose of Policy

This website has been created by Müller Volkstedt Ireland Ltd trading as “Irish Dresden”. We are committed to protecting your personal information and being transparent about what information we hold about you.

Any data that you share with us through will be processed and stored in compliance with the EU General Data Protection Regulations, as enacted into Irish law by the Data Protection Bill 2018.

This website may include links to other external sites. Irish Dresden is not responsible for the content or quality of any material contained on these sites and links should not be taken as an endorsement. We would advise you to check the privacy policy of any external website.

The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you directly and from third parties. We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:

We take all reasonable precautions to prevent the loss, misuse or alteration of Personal Data volunteered through the website, which has SSL encryption. We also employ appropriate physical and technical security measures, conduct staff training and generate awareness and undertake regular reviews of these responsibilities.  You should note however, that transfer of data over the Internet are never completely private or secure.

If you have any queries about this policy, please contact us:

Email [email protected]

Write to us at: Data Protection, Irish Dresden,  Dromcolliher, Co. Limerick, Ireland.

Who we are

Irish Dresden is a limited liability company listed under the Company Registration Office of Ireland.

Information Collection 

We collect various types of information and in a number of ways: 

Legal Basis

There are three bases under which we may process your data:

When you make a purchase from us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of an item is out of stock, or in the case of problems with your payment.

In certain situations we collect and process your personal data for purposes that are in our legitimate organisational interests. However we only do this if there is no overriding prejudice to you by using your personal information in this way. 

For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific

How do I withdraw my consent?

You can change your contact preferences or withdraw consent at any time by emailing [email protected]

Marketing Communications

We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about. We use our legitimate organisational interest as the legal basis for communications by post and email. In the case of postal mailings, you may object to receiving these at any time using the contact details in this policy. In the case of email, we will give you an opportunity to opt out of receiving them during your first purchase with us. If you do not opt out, we will provide you with an option to unsubscribe in every email that we subsequently send you, or you can alternatively use the contact details at the end of this policy. 

How do we protect your information?

Irish Dresden takes the security of your data very seriously and aim to be open and transparent about how your data is collected and used. We employ appropriate physical and technical security measures, conduct staff training and generate organisation-wide awareness, and regular reviews of these responsibilities.

We maintain two main databases where your information is stored. Next to each of these main databases are the platform that we use to process and store the information:

Each of these platforms have been carefully selected to provide these services to Irish Dresden based on their suitability for our needs as well as their demonstrated commitment to the security and safety of our data. All of these databases are hosted offsite, not on servers on our premises. Only authorised, trained staff have access to these databases.

Using these platforms means that the data that we collect from you may be transferred to, and stored at, a destination in the European Economic Area (“EEA”).

Irish Dresden is PCI DSS compliant via Stripe. The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that merchants and service providers adequately protect cardholder data. It defines a standard of due care and enforcement for protecting sensitive cardholder information. The standard applies to all entities that store, process, transmit or access cardholder data. These data security standards are developed and managed by an independent body that was created by the major payment card brands (Visa, MasterCard, American Express, Discover and JCB.) to improve transaction security. Compliance with the PCI DSS standards is required of all merchants and service providers who store, process or transmit cardholder data. The requirements apply to all payment channels, including retail shops, mail / telephone order companies and e-commerce businesses. There are different requirements depending on a range of criteria, such as cardholder data storage, processing channels, security protocols, transaction volume, and so on.

What information do we ask you for?

We collect personal information from you when you place an order, subscribe to our newsletter, fill out a form or survey, or apply for an employment opportunity. If you contact us, we may store your name, address and e-mail address in order to respond to your enquiry or request.

We also use cookies on this website to gather technical information to help us deliver content in the best way for your device, monitor the way that the website is used and how effective and relevant our communications are. Cookies are explained in more detail below.

How do we collect & process your information?


All purchases made online, by phone or in person, are processed via

When you make a purchase, you will be asked for your name, email address, billing address and phone number. Our legal basis for collecting this information is that of ‘Contractual Necessity’, because we ask for this data in order to process transactions and fulfil your order or request – including keeping you updated about the event and any changes or cancellations. 

Any credit card payments made online, over the phone or in person are securely processed via Stripe. Your details are input using portals provided by, processed and retained by Stripe purely for the purpose of completing that transaction. Credit card details are not stored or accessible to Irish Dresden once processed.

Forms and Surveys

When you fill out a form or survey, you will be asked to fill out an online form using our secure third-party Survey Monkey. This information will only be used in conjunction with the specific purpose you supplied them for and will not be retained once this purpose is completed. As we are only processing your information due to your active submission of the survey, our legal basis for collecting the information is that of ‘Consent’.

Social Media

Irish Dresden has active Facebook, Instagram and YouTube accounts.

Employment Opportunities

If you apply for any employment opportunities you will be supplying us with personal information via email or via your application. This information will only be used to process your application, and will not be retained beyond any time limits required by law or laid out in our Data Protection Policy. Our legal basis for collecting and processing your information for this purpose is that of ‘Contractual Necessity’ as you are submitting the information for the express aim/purpose of entering into a contract with us.

Cookie Policy

To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

Session Cookie

This session cookie allows us to know you are the same person when you move from one page to the next, for both users who are logged in and also for some users who have not logged-in.


When you log-in, we store a greeting (usually your name) so that you know you are logged in as the right person when you continue to browse around the website or continue onwards to purchase items from our shop.

Basket Status

When you add tickets to your basket, we set a cookie that logs that you have items in your basket and helps us to display the correct basket status to you when you then continue to browse around the website.

Membership Status

When you log-in, this cookie stores information that helps to show the correct page for your membership in periods of high demand. It expires when you close your web browser.

Third-Party Cookies

As well as the advertising conversion tracking and targeting pixels outlined above, where we are essentially the data controller, we also host various third-party tools and services on the website to enhance your experience, help you share information or enable us to optimise online advertising campaigns. These tools include social like or share buttons and embedded secure forms for sign-ups or competitions. They also include services to enable us to embed our media into the website – eg to embed video, we use tools from YouTube, Facebook or Vimeo or to share audio recordings we may use services such as SoundCloud or Spotify.

These tools or services often include cookies from these third-parties. Irish Dresden is not the Data controller for the information gathered via these cookies, and has no access to the information. You can find out more about the third-parties cookie policies and how to opt-out of their processing activity via the links below.

Google Analytics

We use Google Analytics to determine how popular parts of our website are, to determine if you have been to the website before, and to securely and anonymously record the value of any purchases you make on our website. Google analytics sets cookies which will stay active for a number of years and identify on your computer that you have visited our website.

These cookies can be identified by their prefix of __u…. You can opt out of being tracked by Google Analytics across all websites you visit by installing a browser plugin at

If you just want to find out more information about Google’s privacy policy then please click here 

Remarketing to advertise across websites

Google (and other similar third parties) will show ads across websites that our users are visiting.

If you want to opt out of our remarketing campaigns you can visit Google’s Ads Settings page 

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

How do I withdraw my consent?

You can change your contact preferences or withdraw consent at any time by:

Email: [email protected]

Write to us at: Irish Dresden, Dromcolliher, Co. Limerick, Ireland.